Session 07: Implementation and Launch

Session 06: Drafting the Strategy Page
Retrospective: Compass Definitions

Hey there! Welcome to this session of the Compass Definition project where I am defining the ideal state of Cryptiquest. In the last session, I drafted the copy for the company website. In this session, I will be implementing that copy and hopefully releasing the information publicly.

For starters, I created a new page for the company website and added the copy from the last session, which I will place below as a refresher:

The Ideal State of Cryptiquest

The ultimate vision for Cryptiquest includes: providing creative pathways for all creators; producing multiple popular brands of fictional media; and, serving as a role model for others in the industry. The following objectives paint the big picture for Cryptiquest, its vision fully realized.

Cryptiquest’s Tools

  1. Our suite of tools works seamlessly together to guide creators from concept-to-design-to-production-to-release and includes collaboration and sharing functionality.
  2. Our suite of tools includes a game engine and tools in multiple formats, including 3D and paper, which is used to create games and bring content to life.
  3. Our suite of tools is accessible to creators of any and every identity, regardless of language, ability, class, region, or societal barriers.

Cryptiquest’s Media

  1. Our media highlights how our tools work, showing the draft process using the tools (when applicable).
  2. Spread among three media types, we have more than four brands that are profitable.
  3. All media we have generated upholds our core values.

Cryptiquest’s Image

  1. Our reputation, which is supported through positive third party reviews and industry awards, is that of an honest company known for treating its employees well and having a meaningful relationship with its audience.
  2. We have prominent presence as our target audience can find us easily when looking for us, whether that be via online search tools or at major industry events.
  3. We have employed and partnered with industry experts and “thought leaders” and are seen as a trusted source of information.

This needs something more, perhaps a summary at the end that explains its importance, something like: This “ideal state” is what Cryptiquest aspires to be, prompting the question “Will this action bring us closer to the ideal state?” when making business decisions.

Yeah, I like that. Okay. What should this be called in the menu? “Ideal State”? That sounds weird. “Our Ideal State”? That sounds better.

I decided to update the first paragraph to include the words “Ideal State” since their absence was noticeable.

Alright. That’s good for publishing. Next, I will draft a press release. This launch is important as the ideal state is intended to be permanent – just as permanent as the vision statement itself. So this will be marked as a company “milestone”.

Here is the drafted copy:

Cryptiquest is thrilled to unveil its Ideal State – a definition that measures the point at which the company’s vision is fully realized. The ideal state will serve as its long term goal, its North Star, its ultimate destination – the standard to which business decisions will be based by asking the question “Will this course of action bring Cryptiquest closer to its ideal state?”

The Ideal State also answers a question: what would Cryptiquest look like if it had no obstacles? No boundaries? No limitations? By visualizing a future where Cryptiquest has succeeded in its mission, steps toward completing that mission can become more clear.

That looks pretty good. I’ll publish that and send out social media messages. This was a breeze, taking about an hour total. And that wraps up this project. I’ll write up the retrospective next.

Action Items

  1. Not sure how to do this reliably, but I need to figure out a way to identify if I will have a future need for data before I put it into an HTML table.

Project Notes

  1. Keep an eye out for project evolution (not scope-creep) with an attempt to identify when it happens (if it happens) and if there is an opportunity to incorporate a step for that in project management documentation.
  2. Direction change: The direction was originally to define each term discovered in the Compass Statements and string out an ideal state from those but this has instead gone in the opposite direction: define the ideal state first and I don’t think this is a bad thing. Perhaps the compass statements will change based on this approach.
Session 06: Drafting the Strategy Page
Retrospective: Compass Definitions