Session 05: Edit, Implement, and Publish
Hi there! Welcome to this session of the 2019 Road Map project where I am strategizing a list of milestones that will advance Cryptiquest’s vision to fruition. In the last session, body copy for the company website was drafted and sent out to confidants for review. In this session, the copy will be edited and implemented on the site.
To begin, let’s look at the copy that was sent out for feedback:
Road Map: Our Strategy
Our vision is to responsibly unlock and inspire creators of any and every identity and we have an ambitious plan for fulfilling that vision. Four product lines have been established for putting the vision in motion, as outlined below. Once these four product lines are complete, Cryptiquest will have produced several tools (to help creators implement projects and generate their own content) and various media (to provide diverse, engaging, and responsible examples of what could be produced using such tools).
The four product lines are as follows:
1. Project management guides
Project management guides are surveys, forms, and other documents used to facilitate the creation of projects. One of our core mission objectives is to share content creation tools with with the world. While project management documentation might not seem to directly lead to content creation, they are incredibly helpful in guiding creators (of all experience levels) to advance from idea to product. In addition, formally creating and sharing these project management tools will hopefully foster dialogue with the creative community, leading to revisions and even stronger project management tools.
2. CQ StoryHammer game system, First Edition
The root of all our brands is the CQ StoryHammer game system, a core set of rules and tools for players to create and host their own table-top role-playing games. The CQ StoryHammer game system uses standard poker cards to solve actions which are available at most corner stores (in the U.S. at least). The game system also has tools for creators to generate characters, plots, encounters, settings, etc. Any content usable in the game system has a tool associated with it for customization and generation.
3. Imbue role-playing game, First Edition
The Imbue role-playing game uses the CQ StoryHammer game system to support a practical-based, high-magic setting of planetary colonization. In Imbue, players are charting the Wilds for safe passage or actively spy on rival settlements or foil the plans of sinister organizations within a new colony. Whatever adventure is afoot, characters use advanced technology and tools all based on practical-based magic – which is completely customizable and craftable using tools that come with the game. Imbue is designed for all audiences as an optimistic view of magic, industrialization, and relationship between human and environment.
4. Copperwealth role-playing game, First Edition
The Copperwealth role-playing game uses the CQ StoryHammer game system as the foundation for a unique superpower based setting which utilizes customized skill trees. In Copperwealth, moral quandaries are abundant as players negotiate multiple villainous organizations who control everything and commission them for sinister quests. Copperwealth is purposefully designed to be gritty and dark; to create material purely for mature audiences while upholding Cryptiquest’s vision to create content responsibly.
Okay, there were some great flaws that the reviewers had picked up, most notable is removing the words “Road Map” and just referring to this as “Our Strategy”. I like that since there are no dates involved as there tends to be with Road Maps. It took about 4 hours to receive the reviews and about 45 minutes to assess/edit the verbiage. Here is the edited version:
Our Strategy
At Cryptiquest, our strategy for fulfilling our vision is ambitious because our vision is ambitious: to responsibly unlock and inspire creators of any and every identity. Four product brands have been established for putting the vision in motion, as outlined below. Once these four product lines are complete, Cryptiquest will have produced several tools to help creators implement projects and generate their own content and various media to provide diverse, engaging, and responsible examples of what could be produced using such tools.
The four product brands are as follows:
1. Project management guides
Project management guides (brand pending) are surveys, forms, and other documents used to facilitate the creation of projects. One of our core mission objectives is to share content creation tools with the world. While project management documentation might not seem to directly lead to content creation, they are incredibly helpful in guiding creators (of all experience levels) to advance from idea to product. In addition, formally creating and sharing these project management tools will hopefully foster dialogue with the creative community, leading to revisions and even stronger project management tools.
2. CQ StoryHammer game system, First Edition
The CQ StoryHammer game system is a setting-agnostic set of rules and tools for players to create and host their own table-top role-playing games. The CQ StoryHammer game system solves actions with standard poker cards (which are widely available in most U.S. corner stores). The game system also has tools for creators to generate characters, plots, encounters, settings, etc. Any content usable in the game system has a tool associated with it for customization and generation.
3. Imbue role-playing game, First Edition
The Imbue role-playing game uses the CQ StoryHammer game system to support a science-based, high-magic setting of planetary colonization. In Imbue, players are charting the Wilds for safe passage or actively spying on rival settlements or foiling the plans of sinister organizations within a new colony. Whatever adventure is afoot, characters use advanced technology and tools all based on science-based magic which is completely customizable and craftable using tools that come with the game. Imbue is designed for all audiences as an optimistic view of magic, industrialization, and the relationship between human and environment.
4. Copperwealth role-playing game, First Edition
The Copperwealth role-playing game uses the CQ StoryHammer game system as the foundation for a unique superpower based setting which utilizes customized skill trees. In Copperwealth, moral quandaries are abundant as players negotiate multiple villainous organizations who control everything and commission them for sinister quests. Copperwealth is purposefully designed to be gritty and dark with a goal to create material purely for mature audiences while upholding Cryptiquest’s vision to create content responsibly.
This is solid. I am now going to move forward with implementation. And that’s done (took about 15 minutes). It’s live so the next step is to publicize it. I will create a press release for the strategy, something like:
Cryptiquest, LLC Announces Strategy for Realizing Vision
Cryptiquest, LLC is pleased to announce that it has identified a strategy for realizing its vision.
With the adoption of a new vision, Cryptiquest has been afforded an opportunity to design a strategy to support the vision focusing on four core product brands:
- Project Management guides (brand pending)
- CQ StoryHammer game system
- Imbue role-playing game
- Copperwealth role-playing game
Once these four product brands are complete, Cryptiquest will have produced several tools to help creators implement projects and generate their own content and various media to provide diverse, engaging, and responsible examples of what can be produced using such tools.
You can learn more about the brands and the strategy here.
This surprisingly took about two hours to write and post (with distractions). Next step is to share it via social media channels (this took about 20 minutes).
That wraps up this session and this project. Next up is the retrospective which should be interesting seeing how the project started as a Road Map and ended as a Strategy. See you there.